Sainsbury’s has faced backlash for upping the minimum spend required for its standard home delivery service. Currently set at £40 for delivery pass holders, the minimum spend will jump to £50 starting from April 7. Falling below this threshold will incur a fee of £7.50, an increase from the previous fee of £7.
For those with a delivery pass, Sainsbury’s offers an anytime delivery pass for £7.50 a month, £43 for six months, or £80 for a year. Alternatively, the midweek pass is priced at £4 per month or £40 annually.
Customers without a delivery pass who spend more than £50 will still be charged a delivery fee ranging between £1 and £5.50, depending on the delivery time.
Social media has been flooded with frustrated shoppers expressing their discontent over the heightened minimum spend. Some individuals highlighted their challenges with meeting the new threshold set by Sainsbury’s.
In response to the criticism, Sainsbury’s confirmed the adjustment via an email to customers, stating that the change aims to align with the increasing costs associated with providing the service. The supermarket emphasized its commitment to maintaining online shopping accessibility and affordability for its customers.
A Sainsbury’s spokesperson emphasized the company’s dedication to simplifying and making online shopping affordable. The decision to raise the minimum spend threshold to £50 reflects the evolving costs involved in offering the service. The majority of customers are already above this threshold, and additional options like the Delivery Pass and Click & Collect service can help mitigate costs further.
