Consumers gearing up for the upcoming Prime Day sales should be wary of potential scams. Cybercriminals exploit such events by deploying tactics like fake discounts, phishing emails, and counterfeit websites to deceive individuals into revealing sensitive information or financial data. Security specialists caution that Prime Day creates a fertile ground for scammers due to the heightened shopping frenzy it generates.
A recent report from Check Point’s security team reveals a significant increase in the registration of new Amazon-related web domains globally. Between December 2025 and last month, a total of 6,843 new domains were registered, with April witnessing a peak of 1,446 new domains created in a single month.
The spike in April is particularly alarming as it allows attackers to establish a longer online presence for malicious domains, making them appear more legitimate and evading detection until Prime Day approaches.
Although a majority of these domains are secure, Check Point’s analysis reveals that approximately one out of every 11 newly created Amazon-themed domains is either malicious or suspicious in nature.
According to Check Point, scammers capitalize on the familiarity of normal shopping experiences to carry out successful Prime Day scams. They mimic well-known brand elements, present authentic-looking checkout pages, send delivery notifications, and create a sense of urgency to prompt quick actions from unsuspecting consumers.
Providing guidance, the security firm advises shoppers to remain vigilant by scrutinizing messages for suspicious cues and taking the time to verify the authenticity of websites before making purchases or sharing sensitive information.
To navigate Prime Day safely, consumers should adhere to simple precautions to avoid falling prey to fraudulent activities.
One crucial step is to meticulously inspect website URLs before entering personal data, as scammers often create fake sites resembling Amazon’s official platform.
Check Point warns against fraudulent domains that closely mimic Amazon’s URL, advising shoppers to watch out for irregularities such as additional characters, hyphenated brand names, or uncommon domain endings like .top or .online.
Additionally, consumers should refrain from clicking on links received via emails, texts, or social media posts, opting instead to manually visit Amazon’s official website by typing the address directly into the browser.
Warning signs of potential scams include unbelievably low-priced deals, notifications claiming refunds are due, or alerts insisting on urgent actions to seize expiring offers. These tactics aim to create a sense of urgency and push individuals into hasty decisions.
Another common scam involves fake alerts about Prime accounts being suspended. If consumers receive such messages threatening immediate account closure, it is advisable to verify the information directly through Amazon’s official channels.
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