A novel blend of lawn bowling, craft beer, live music, and balmy evenings is making waves in Guelph. Brothers Brewing, situated on Wyndham Street, faced challenges due to ongoing construction hindering their summer patio operations and foot traffic. To counter this, the brewery launched a beer garden at the Guelph Lawn Bowling Club, marking a successful collaboration benefiting both establishments.
Colton Proveau, co-owner of Brothers Brewing, highlighted the necessity of this partnership as brewery sales plummeted by around 50%. The introduction of the beer garden at the bowling club proved to be a timely and much-needed lifeline for the business. Blake Skinner, the club’s president, emphasized the added fun and appeal the beer garden brought, attracting newcomers to experience lawn bowling in a unique setting.
Enthusiastic patrons like Mathew and Jenna Holdom, regulars at Brothers Brewing, embraced the new beer garden and decided to explore lawn bowling as a result. Similarly, long-time lawn bowler Emily Gibson expressed her delight at the increased interest in the sport, particularly from a younger demographic, ensuring its longevity. The positive response to the beer garden has not only revitalized the community spirit but also offered a silver lining amid the downtown construction disruptions.
Looking ahead, Proveau affirmed the brewery’s commitment to this initiative, ensuring its continuity based on the positive feedback received. The evolving partnership between Brothers Brewing and the Guelph Lawn Bowling Club signifies a harmonious blend of tradition and innovation, fostering a vibrant social atmosphere for years to come.
