Wednesday, April 8, 2026

“EE Customers Beware: Deceptive Text Message Scam Resurfaces”

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EE customers are facing a renewed threat from a deceptive text message scam that has recently resurfaced. The scam lures recipients with promises of expiring “EE reward points” and directs them to a fraudulent EE website to claim their non-existent rewards. This scheme aims to deceive individuals into providing personal information and stealing their money. Incidents of this scam have been on the rise this month, prompting heightened vigilance among customers.

Numerous EE users have taken to online forums to caution others about the scam. One user shared, “I received a text regarding my rewards this morning. The link led to a convincing EE website. Please be cautious.” Another user admitted, “I fell for a link in a text about EE points rewards and entered my phone number. I realized it was a scam and closed the site immediately.”

Phonely, a cybersecurity firm, has noted an increase in reports on its scam-tracking platform, “Who Called Me,” indicating that these fraudulent messages are being sent from random numbers posing as EE. Phonely advises mobile users to exercise caution when receiving unexpected messages related to rewards, prizes, or expiring benefits.

Bryn Thompson, Marketing Director at Phonely, emphasized the deceptive nature of these texts, stating, “Scammers craft these messages to appear legitimate and can easily catch people off guard. It is crucial to refrain from clicking on links in unsolicited texts. When in doubt, contact your mobile provider directly using official contact information.”

EE has clarified that it does not operate a points or rewards program and has shared an example of the scam message to help customers identify it. The company cautions customers to ignore such messages and refrain from clicking on any embedded links.

The fraudulent text message reads, “The EE points program reminds you: Since you are a high-quality user of our company, we will give you some points as a gift. The points will expire in three working days. Please click on the link below to use your points to redeem prizes in time!”

EE reiterated that the message is not legitimate and advised recipients to avoid clicking on unfamiliar links in text messages, refraining from responding, calling the provided number, or disclosing personal or financial information.

To stay safe, EE customers are urged not to engage with any messages concerning reward points and to refrain from clicking on links or sharing personal details.

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