Ebenezer Asare, a pharmacist in Brooks, faced challenges when three pharmacists left his pharmacy in a span of six months to pursue opportunities in larger cities like Calgary. To keep his pharmacy running, Asare had to hire locum pharmacists, incurring additional costs for accommodation and travel expenses. Fortunately, Brooks had a program in place to assist local businesses in need of workers.
Brooks collaborated with the provincial government since 2022 to gain more control over immigration decisions. Through this program, the city issues targeted endorsement letters to support local businesses that require employees. Despite encountering some hurdles, the initiative proved successful for Asare. He was able to recruit nine pharmacists from overseas, assist many in obtaining permanent residency through endorsement letters, and establish a system for their training and recertification.
As a result of the program’s success, Asare expanded his business by opening a second pharmacy in Medicine Hat.
Albertans will have the opportunity to vote on immigration control in an upcoming referendum. Immigration typically falls under federal jurisdiction, but Alberta has been actively involved in targeting specific categories for permanent residency, especially in sectors like tourism and rural economies.
Changing Immigration Landscape
Canada underwent significant changes in its immigration system post-pandemic, transitioning from a points-based selection system to a focus on attracting individuals with skills in high-demand sectors. Alberta also followed suit by nominating individuals for permanent residency through its provincial nominee program.
Brooks, one of the pioneering towns in setting up a nomination program for permanent residency, collaborated with neighboring towns to address labor shortages. The program has since expanded, with over 4,300 nominations since 2022.
Several economic development officers highlighted the effectiveness of the program in helping local businesses retain workers, particularly those on temporary permits. By giving local communities a say in permanent residency decisions, the program contributes to workforce stability and integration.
Challenges and Adaptations
While the program has been beneficial, some communities faced challenges due to overwhelming demand and administrative burdens. To streamline operations and combat fraud, various measures were implemented, such as restricting endorsements to skilled trades, setting minimum wage requirements, and imposing stricter eligibility criteria.
Despite initial success, some communities scaled back their programs due to operational constraints and alignment issues with long-term residency goals. The program’s effectiveness in addressing immediate labor needs while maintaining a sustainable immigration strategy remains a topic of debate.
Local Control Dynamics
The shift towards targeted immigration raises questions about the long-term implications of short-term policy adjustments. While local control offers advantages in addressing evolving local needs, a balanced approach is essential to ensure a sustainable and transparent immigration system.
As communities navigate the complexities of immigration programs, the upcoming referendum in Alberta underscores the political dimensions of immigration policy. The decision to increase provincial control over immigration reflects broader sentiments regarding immigration levels and economic priorities.
While the debate continues, the focus remains on striking a balance between immediate workforce needs and long-term immigration planning to ensure a cohesive and inclusive approach to immigration policy.

