Aldi has once again secured the title of the most affordable supermarket for the month, as per the latest price analysis by Which?. The study compared prices of a list of 89 items in February, revealing that the average cost at Aldi was £161.56 throughout the month. Lidl followed closely behind, being just £1.19 more expensive at £162.75. Asda claimed the third spot at £181.06, with Tesco coming in fourth with a Clubcard at £181.58.
The list of items analyzed included both branded and own-brand products like Birds Eye Peas, Hovis bread, milk, and butter. Waitrose emerged as the most expensive supermarket this month for a smaller set of items, averaging £217.02, a significant difference of £55.46 compared to Aldi.
In a comparison of prices for a longer list of 225 items, Tesco was identified as the most cost-effective option for Clubcard members, with the larger shopping bill totaling £580.35. This pricing made Tesco cheaper than Asda by £3.97. Without a Clubcard, shopping at Tesco amounted to £629.25, £48.90 more expensive. Aldi and Lidl were not part of this comparison due to their smaller product range.
Waitrose continued to hold the position of the most expensive supermarket on average, with the larger shopping bill reaching £650.11, marking a £69.76 difference compared to Tesco with a Clubcard. The study by Which? factored in special offer prices and loyalty discounts where applicable, excluding multibuy promotions.
Reena Sewraz, Which? Retail Editor, commented on the findings, highlighting Aldi’s top ranking and emphasizing the competitive market with Lidl offering significant savings. She also noted Tesco’s value for branded products through Clubcard savings, calling for wider accessibility. Sewraz emphasized the potential savings that can be achieved by making informed choices while grocery shopping, ultimately benefiting consumers financially.
