Since early 2025, Francine Piché from Burlington, Ontario, has been avoiding buying American products due to the tariffs imposed by the U.S. on Canada. She has adopted a “Canada first” approach in her household, opting for non-U.S. products whenever possible. Recent trade talks breakdown and the introduction of new 50 per cent U.S. tariffs have further solidified her decision to exclusively support Canadian products.
Piché and her family are taking concrete steps to align with their values. They are discontinuing their American streaming service subscriptions and are prepared to bid farewell to certain gluten-free foods made in the U.S., despite the lack of alternative options. Piché expressed her unwavering determination to support Canadian products as a means of resistance.
The resurgence of the Buy Canadian movement has been fueled by renewed trade tensions between Canada and the U.S., prompting consumers to shift their focus towards Canadian-made goods. The Made in Canada Facebook group, which already boasts over 1.4 million members sharing information on Canadian products, has seen a significant rise in engagement and membership requests.
Platforms like the “O SCANada” app, created by web developer Ryan Checora, have experienced a surge in downloads recently, indicating a growing interest in Canadian product origins. Checora emphasizes the importance of supporting local businesses and fostering a sense of community solidarity.
While some consumers prioritize price over the origin of products, others like Lauren Hung in Vancouver are willing to pay more to support Canadian goods. Despite trade tensions, brands such as Peace by Chocolate have seen increased support from Canadians, leading to a spike in web traffic and potential business growth.
The Buy Canadian movement has not only empowered consumers to make informed choices but also highlighted the impact of their purchasing decisions on local businesses. As Canadians continue to show solidarity and preference for Canadian products, the movement is expected to sustain its momentum in the face of ongoing trade challenges.
