With the upcoming 2026 FIFA World Cup on the horizon, EE is offering significant discounts on smart TVs to allow soccer enthusiasts to enhance their viewing experience before the games begin. In preparation for the tournament starting on June 11, the telecommunications company is also providing football fans with the opportunity to win tickets to a Home Nations match.
Customers who make a purchase of any TV from the EE website by the end of the World Cup on July 19 will automatically be included in a prize draw for a chance to win a pair of tickets to a Home Nations football game in the UK. The lucky winners will have the option to attend a game of their choice among England, Scotland, Wales, or Northern Ireland, with a total of 10 pairs of tickets up for grabs.
It’s important to note that the tickets being offered are not for matches at this year’s World Cup but will be valid for fixtures taking place between September and December. In addition to the ticket giveaway, customers can also enjoy discounts of up to £500 on TVs from renowned brands like Samsung, Sony, LG, and Hisense.
Among the notable discounts is the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV priced at £1,999 (previously £2,499), featuring impressive 4K image quality and a large 75” screen. Customers purchasing this model can also claim up to 20% Cashback from Samsung.
For those seeking more budget-friendly options, the Hisense A7QTUK QLED AI Smart TV is available starting from £309, delivering vivid visuals with QLED Color technology and utilizing an AI 4K Upscaler to enhance the image quality of older content to modern 4K standards.
EE’s Summer of Sport promotion allows football fans to secure complimentary tickets to an England, Wales, Scotland, or Northern Ireland game of their choice between September and December 2026. To participate, customers simply need to order any smart TV on the EE website before July 19, with many models featuring discounts of up to £500.
Additionally, the sale includes Samsung’s Crystal UHD U8020F 4K Smart TV starting from £229, providing enhanced 4K visuals and vibrant audio through the brand’s Crystal Processor. This TV ensures optimal image quality in 4K UHD resolution, ideal for sports viewing with Samsung’s Motion Xcelerator technology enhancing picture quality during fast-paced action.
Another model eligible for the Home Nations tickets competition is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249, offering stunning detail in 4K Ultra HD with Dolby Vision and immersive sound powered by Dolby Atmos and a 20W speaker output.
In a separate deal, Sky is currently offering a 20% discount on both of its Glass smart TVs, with the Sky Glass Air priced at £4.50 per month (previously £6) and the premium Sky Glass Gen 2 now available for £11 (previously £14) per month.
Meanwhile, Amazon has rebranded its Fire TV range as Amazon Ember, introducing the new Ember Artline model designed to mimic framed artwork and currently discounted by up to £270.
For those contemplating their TV purchase for EE’s Home Nations tickets competition, the Hisense A7QTUK model has garnered positive feedback on the brand’s website, boasting a 4.7-star rating based on nearly 300 reviews. Customers have praised its exceptional picture quality, clear sound, and user-friendly setup, making it a popular choice for TV enthusiasts.
