Keir Starmer emphasizes that the Government’s inaction on addressing the unregulated nature of social media will not be forgiven by future generations. He has initiated a campaign against enticing applications, citing a significant US legal ruling as a pivotal moment for safeguarding children online. The Prime Minister highlighted the need for measures to restrict addictive features that lure young individuals into prolonged usage.
Expressing strong disapproval, Starmer condemned the allowance of addictive algorithms, emphasizing the detrimental effects of platforms encouraging addiction among children. The government is contemplating various social media restrictions, including potential bans, time constraints on app usage, and overnight limitations. These measures aim to curb addictive design elements such as ‘streaks’ and ‘infinite scrolling’ that contribute to excessive screen time.
To keep pace with technological advancements, the government has already acquired legal powers enabling quick adjustments to legislation. Starmer affirmed that changes are imminent following public consultations, asserting that inaction is not an option given the potential ramifications for future generations.
A recent court ruling in Los Angeles against Meta and Google, accusing them of intentionally creating addictive social media platforms that harmed individuals, has sparked discussions on stricter content regulations. The Prime Minister expressed openness to considering an Australia-style ban on social media for individuals under 16, aligning with calls from MPs and bereaved parents for such restrictions.
Recognizing the need for continuous legislative updates to address evolving technologies, Tech Secretary Liz Kendall proposed regular reviews akin to Budget-style annual updates. Acknowledging the rapid development of AI technologies, Starmer emphasized the necessity for adaptive provisions to ensure effective government response without prolonged delays.
Urging proactive measures, the government released guidelines on screen time, recommending limited screen use for young children and advocating against device usage during meal and sleep times. The guidance underscores the importance of balancing digital exposure with real-life interactions for optimal child development.

