A stroll through Instagram reveals a common theme – picturesque beach clubs, stunning sunsets, and glamorous scenes against the backdrop of Dubai’s skyline. For many influencers and social media enthusiasts, Dubai appears as a luxurious haven where rules are seemingly non-existent, until they are enforced.
In recent years, a significant number of British influencers have been flocking to the United Arab Emirates, particularly Dubai, attracted by the allure of tax-free earnings and the perceived safety they flaunt online.
Despite being considered safe by some, Dubai poses risks for others. Same-sex relationships are illegal in the UAE, putting individuals at risk of imprisonment, whether they are tourists or residents.
Dubai operates under a legal system that combines civil and Islamic laws, aimed at maintaining social order. However, these laws may seem excessively stringent to Western visitors.
Public decency laws in Dubai strongly discourage displays of affection in public, with acts as simple as kissing in public potentially leading to imprisonment. Additionally, swearing, rude gestures, and violations of Islamic dress codes are strictly prohibited for visitors.
The UAE closely monitors social media activity to prevent criticisms of the government, a stark contrast to the freedom of speech enjoyed in the UK. The country maintains a zero-tolerance policy towards drug-related offenses, as exemplified by the arrest of former Love Island contestant Kaz Crossley in Dubai in February 2023.
Crossley’s detention shed light on the harsh realities faced by individuals in UAE jails, including sharing a cell with a woman and her child imprisoned for an out-of-wedlock pregnancy. The appalling conditions in the jail, including lack of hygiene amenities, left a lasting impact on Crossley.
Despite ongoing conflicts in the Middle East, some influencers, like Luisa Zissman, continue to assert Dubai’s perceived safety compared to the UK. However, the reality of missile attacks in the region has raised concerns, with criticism directed at influencers for their insensitivity during tumultuous times.
The conflict in the Middle East, exacerbated by recent events, has disrupted travel to and from Dubai, leaving numerous tourists stranded and uncertain about their return plans.
Dubai may boast lower crime rates overall, but the stringent restrictions on everyday life, contrasting with liberties in the UK, must not be overlooked. Additionally, the lure of extravagant lifestyles and events like the controversial ‘Porta Potty Parties’ present hidden dangers for young women seeking luxury experiences.

