Greggs, known for its iconic sausage rolls, has taken a bold step by introducing a new menu item. The bakery chain’s decision to launch the ‘chicken roll’ has sparked a range of reactions among Brits, with some calling it an ‘abomination’ while others welcoming the new flavor.
Priced at £1.35, the same as the traditional pork sausage roll, the chicken roll has now become a permanent addition to Greggs’ menu, completing what the company refers to as a “trilogy of flavors” alongside the classic and vegan options.
The introduction of the chicken roll has sparked curiosity among customers, with many wondering if it will be a hit or a miss. To investigate, I visited my local Greggs to taste the new offering.
The chicken roll features seasoned minced chicken encased in the familiar golden puff pastry. Although it is not intended to replace the original sausage roll, Greggs positions it as an “up-and-coming co-star.” Despite some skepticism from customers, the chicken roll aims to cater to a wider audience, including those who prefer chicken over pork.
Upon inspection, the chicken roll closely resembles the pork sausage roll, with a distinct pastry pattern to differentiate between the two variants. The initial taste reveals a smoky flavor, reminiscent of dishes from a chip shop, which gradually becomes more enjoyable with each bite.
Maintaining the same texture as the pork sausage roll, the chicken version offers a crispy and flaky pastry, complemented by well-balanced seasoning. While it is worth trying, it may not fully replace the original due to its different taste profile.
One notable difference is the reduced greasiness in the pastry of the chicken roll, resulting in a crispier texture. This may appeal to those seeking a lighter option, although it could potentially lead to a drier consistency.
Ideal for individuals conscious of their protein intake, the chicken roll only contains 33 fewer calories than its pork counterpart. Whether it becomes a favorite among Greggs customers remains to be seen. Share your thoughts on the new chicken roll in the comments below!

